25+ years of turning complicated ideas into content that informs, persuades, and builds credibility. A selection of work across journalism, federal consulting, healthcare, and content strategy.
From legacy print operation to a digital-first model that became a national standard in its market category. Nearly doubled traffic. Demonstrates how editorial leadership — not technology — drives digital audience growth during industry-wide disruption.
Applying newsroom-grade editorial discipline to a large federal consulting firm's content infrastructure. Led website overhaul and full content migration. Demonstrates how journalism rigor translates into a complex corporate communications environment.
Product launches, a sustainability campaign, competitive intelligence, and clinical content programs across multiple subspecialty portfolios. Every claim requires clinical backing and compliance sign-off — and the content has to move physicians, clinicians, and procurement teams simultaneously.