25+ years of turning complicated ideas into content that informs, persuades, and builds credibility. A selection of work across journalism, federal consulting, healthcare, and content strategy.
Clinical white paper on bronchoalveolar lavage workflow, anchored to a peer-reviewed study ranking six single-use bronchoscopes for BAL procedures. Covers clinical need, workflow pain points, product innovation, and validated outcomes.
Policy-to-practice white paper mapping the FDA's updated safety communications on reusable bronchoscopes to the clinical and operational case for single-use endoscopy technology. Draws on MDR data, clinical literature, and regulatory timeline.
Sponsored white paper placed in Becker's Healthcare, one of the leading trade publications in hospital administration and clinical operations. Covers ERCP infection risk, FDA guidance, reprocessing complexity, and the clinical case for single-use alternatives.
Premium content developed from key opinion leader interviews and clinical insights — used in gated and ungated campaign contexts across multiple channels.
Long-form premium piece exploring pandemic-era infection prevention protocols for respiratory therapists, anesthesiologists, and pulmonologists. Synthesizes society guidelines, clinical research, and expert commentary into a practitioner-focused narrative.
Sponsored white paper distributed through Healthcare Purchasing News, targeting hospital supply chain and procurement decision-makers. Builds the operational and financial case for single-use endoscopy as institutions navigated post-pandemic procedural backlogs.
Long-form KOL interview with the medical director of the NYU Langone Tisch Hospital Cardiac Care Unit. Covers infection prevention, workflow efficiency, cost considerations, and pandemic-era clinical decision-making.
Full-scale corporate brand journalism publication distributed to stockholders, employees, and institutional partners. Covers 18 feature stories across cybersecurity, data science, defense, healthcare, and social impact programs. A direct demonstration of editorial discipline applied to a complex, multi-stakeholder enterprise environment.
Ongoing series targeting clinical professionals in bronchoscopy, gastroenterology, and critical care. Combines KOL interviews, clinical case discussions, and educational content in an audio format — extending the brand journalism approach beyond print and into physician workflow.
Multi-piece sustainability content program positioning a single-use endoscopy platform within a broader environmental responsibility narrative. Includes a dedicated sustainability hub, videos, pillar blog content, and social media posts.
Targeted content campaign for ENT program directors and chief residents, positioning a single-use rhinolaryngoscope as a workflow efficiency tool. Includes a dedicated product landing page and supporting blog content anchored to a peer-reviewed study on time savings per consultation.
Digital content and product page for an iconic and globally recognized product — the Ambu Bag, the world's first self-inflating resuscitator, invented in 1956 and still in clinical use worldwide. Content strategy navigates the challenge of marketing a heritage product to clinical professionals who already know the brand.
This is a small sample of my journalism work, spanning cover stories, daily news coverage, and personal-voice columns from more than two decades as a business reporter and editor. This section will continue to evolve as more clips are added.
Cover story examining Amazon Web Services' rapid dominance of the federal cloud computing market, from its underdog 2013 CIA contract win through the controversial $10 billion Pentagon JEDI procurement. Combines original reporting, data visualization, and executive interviews to explain a shift reshaping government technology contracting.
Cover story built around an exclusive interview with Mars Inc. chairman Stephen Badger — one of the first the notoriously private, family-owned candy and pet care giant had granted in decades. Traces the company's history, ownership structure, and strategic shift toward public engagement.
Cover story investigating the professionalization of youth sports into a $1.4 billion regional industry, told through the lens of families, entrepreneurs, and private equity investors reshaping the business of childhood athletics.
News feature on Amazon's rigorous hiring process and corporate culture, published as the company's HQ2 decision brought thousands of jobs to the region. Draws on insider accounts and recruiting experts to explain what it actually takes to get hired.
Analysis piece built from nearly 1,100 public comments submitted to the Pentagon's controversial JEDI cloud contract, distilling technical procurement disputes into a readable narrative about a $10 billion fight over federal technology strategy.
Reporting on the four emerging technologies Lockheed Martin's CEO identified as strategic priorities — hypersonics, laser weapons, artificial intelligence, and electronic warfare — and what they mean for smaller companies seeking to partner with the defense giant.
Personal-voice column using a household crisis — a young son swallowing a quarter — to explore the leadership competencies required in real crisis management, drawing on the work of organizational psychologist Erika Hayes James.
News-hook column using Glenn Frey's death and the "History of the Eagles" documentary to extract six leadership lessons for executives, reframing rock band dynamics as an unconventional case study in management.
Humor column using a lifelong disdain for the National Zoo's famous pandas as a vehicle for personal storytelling — a demonstration of range and voice beyond hard business reporting.
Additional writing samples and clips are available upon request.