Editorial Strategy & Content Marketing
25+ years of journalism and marketing leadership — including managing editor roles at national B2B publications and senior content strategy work in healthcare, federal consulting, and regulated industries. That editorial instinct, combined with expert AI fluency, helps organizations find their story and make sure it gets heard — turning ideas into content that drives action.
Narrative volume without judgment produces noise. Most content programs are reactive — and without editorial discipline, every piece exists in isolation.
AI tools flood every channel with content that sounds right but says little. Volume without judgment produces noise, not authority.
Organizations with genuine expertise struggle to build the credibility those audiences actually trust. The ideas are there. The editorial discipline isn't.
Most content programs are reactive. Without editorial discipline, every piece exists in isolation — no through-line, no cumulative authority.
Generative tools are powerful — and dangerous without an experienced hand guiding accuracy, voice, compliance, and taste.
The organizations that win on content don't publish more — they publish with purpose, precision, and a clear editorial point of view.
Newsroom and marketing leadership combined with genuine AI fluency — here's what that means for the work.
I have run a 20-person newsroom and led a digital transformation that became a national model. That's executive-level experience many editorial consultants lack.
I ask the questions your subject-matter experts haven't thought to answer and find the real story, not the press-release version.
I deploy the best tools available and provide the accuracy, voice, and editorial judgment that make AI-assisted content trustworthy, compliant, and on-brand.
Deep fluency in clinical content, compliance-aware storytelling, and complex B2B buyer journeys that demand accuracy over volume.
Federal beat coverage at a national B2B publication gives direct credibility with government contractors, defense firms, and public-sector-adjacent companies.
No junior handoffs. You work directly with me from first brief to final delivery — every engagement.
Whether you're exploring a full-time opportunity or a consulting engagement, I'd like to hear what you're working on.
Email robertjterry@gmail.com
LinkedIn linkedin.com/in/robertjterry
Location Baltimore / Columbia, MD · Serving clients nationally