Every engagement begins with the story you're trying to tell, then building the strategy, content, and systems to tell it well. 25+ years of marketing and newsroom leadership, combined with genuine AI fluency.
Available for full-time leadership roles and consulting or freelance engagements across all of the following areas.
Audits, roadmaps, taxonomy design, and brand voice — built on real newsroom discipline.
Thought leadership, white papers, email campaigns, and long-form content that earns attention.
Strategic AI deployment with expert oversight for accuracy, voice, and compliance.
Audience-first frameworks, persona development, and competitive narrative strategy.
Regulated content, clinical storytelling, and complex B2B buyer journey strategy.
Federal procurement, defense sector, and public-sector-adjacent B2B content strategy.
Building newsroom-style content organizations from scratch or overhaul.
Journalism discipline and AI fluency training for marketing and communications teams.
AI fluency isn't a methodology — it's a demonstration. I use AI tools at a depth most content practitioners don't, and I've built workflows that make content programs meaningfully faster without sacrificing the editorial judgment that makes them worth reading. The signal-to-noise problem is real in AI-generated content. Solving it requires someone who understands both the tool and the craft.
Available for project-based consulting, retainer engagements, and full-time editorial or content leadership roles. Every conversation is direct — no layers, no pitch.
Get in touchWhether the engagement is a consulting project or a staff role, the approach is the same — direct, rigorous, and built around your goals.
Stakeholder interviews, audience research, competitive analysis, and editorial audit to understand what you have and what you need.
Editorial roadmaps, messaging frameworks, and content architecture aligned to specific business goals and audience needs.
Produce — or guide your team to produce — content that is accurate, compelling, compliant, and on-brand.
Track performance, test approaches, and refine based on audience signals and business outcomes.